SEO & PPC
I Have a Site Now What? Where’s My Visitors?
There’s two ways to drive traffic to your site: Organic & Paid Traffic. SEO, or Search Engine Marketing, is the process of optimizing a website to generate better indexing results when search engines like Google and Bing crawl your website. There are technical and certain items these search engines use to determine your authority on your service and product. PPC (pay-per-click), are online campaigns where you pay a company (usually a search engine) to show your ad and link to your website when a user searches for a relevant product or service.
Most online marketing strategies tend to focus on one or the other, but a GREAT online marketing strategy will leverage both to throw the widest marketing net for people searching for related product and services.
It’s important to note that SEO changes and updates will not show climbing in search engines immediately, they take a while to be indexed and compare to past ranking performance. PPC campaigns can bring users immediately to your site with a click of a button, but a budget can be expended within a matter of hours.
- Search Engine Optimization Audit (On-Page and Off-Page Analyses)
- SEO Technical Configuration
- SEO Strategy and Consulting
- Competitive Analyses
- Monthly Reporting and Tracking
- PPC Strategy and Consulting
- Online Ad Production
- ROI Analysis and Ad Performance Reporting